• Contextual advertising for a recreation base •
Work Completed:
• Created a recreation base website on the CMS WordPress (from design to implementation).
• Developed a media plan for launching advertising campaigns: Google Ads (search network + KMS remarketing), vacation season retargeting on Facebook Ads.
Results:
• Number of conversions through feedback forms - 31.
• Number of calls - 100+ per day.
Conclusions:
For the promotion of recreation bases or hotel-restaurant complexes, the majority of orders come through phone calls. Therefore, for a deeper understanding of the effectiveness of advertising campaigns, call tracking should be used.
In the "hot season," it is advisable to allocate the advertising budget 50/50 for "cold" and remarketing campaigns.
#contextualadvertising #remarketing #retargeting #FacebookAds #websites
Have questions? Write!
• Created a recreation base website on the CMS WordPress (from design to implementation).
• Developed a media plan for launching advertising campaigns: Google Ads (search network + KMS remarketing), vacation season retargeting on Facebook Ads.
Results:
• Number of conversions through feedback forms - 31.
• Number of calls - 100+ per day.
Conclusions:
For the promotion of recreation bases or hotel-restaurant complexes, the majority of orders come through phone calls. Therefore, for a deeper understanding of the effectiveness of advertising campaigns, call tracking should be used.
In the "hot season," it is advisable to allocate the advertising budget 50/50 for "cold" and remarketing campaigns.
#contextualadvertising #remarketing #retargeting #FacebookAds #websites
Have questions? Write!
Vinnytsia 
Available for hire