Task: increase sales and the number of targeted inquiries for the online store of industrial equipment spare parts through contextual advertising in Google Ads.
What has been done:
Conducted keyword analysis, selected relevant queries for different product groups.
Created and optimized advertising campaigns considering seasonality and customer inquiries.
Set up remarketing to bring back potential customers.
Conducted A/B testing of ads to improve CTR.
Results:
CTR for shopping campaigns is 2%.
Search advertising CTR increased by 2% (was 4).
Cost per conversion decreased by 60%.
The number of orders through the website increased by 400%.
Contextual advertising helped achieve significant sales growth and increase brand awareness among the target audience.
What has been done:
Conducted keyword analysis, selected relevant queries for different product groups.
Created and optimized advertising campaigns considering seasonality and customer inquiries.
Set up remarketing to bring back potential customers.
Conducted A/B testing of ads to improve CTR.
Results:
CTR for shopping campaigns is 2%.
Search advertising CTR increased by 2% (was 4).
Cost per conversion decreased by 60%.
The number of orders through the website increased by 400%.
Contextual advertising helped achieve significant sales growth and increase brand awareness among the target audience.