Corporate identity and SMM management for a cosmetologist from Germany

Stages of work on corporate identity and SMM management for a cosmetologist from Germany:

Consultation and analysis:
Discussion of client's needs and goals.
Analysis of current state of social media and brand.
Determination of target audience and competitors.

Development of corporate identity:
Selection of color palette.
Selection of fonts and graphic elements.
Preparation of templates for publications, stories, highlights, and other elements.

Content plan creation:
Development of content strategy based on analysis.
Planning of regular publications (posts, stories, reels) for Instagram.
Determination of key topics of interest to the target audience (skin care tips, procedure demonstrations, client reviews, etc.).

Writing texts:
Preparation of texts for posts, stories, and other formats in Ukrainian, English, and Russian.
Use of creative approaches to engage the audience.

Creation of visual content:
Photography and videography of procedures, products, and results (provided by the client).
Video editing and adding subtitles.
Development of graphic materials in accordance with the corporate identity.