This is a diploma project developed within the specialization "Graphic Design." The main goal was to create a complete brand identity for a logistics company operating in the international market.
The project includes:
logo design (graphic and text part);
corporate color palette and typography system;
39 branded elements: catalogs, business cards, postcards, brochures, calendars, forms, price lists, packaging, branded transport, uniforms, etc.;
design of the main page of the website — responsive, modern, with infographics and a functional layout.
The brand system was developed taking into account different audience segments (B2C, B2B, international partners) and adapted for both print and digital media.
The project includes:
logo design (graphic and text part);
corporate color palette and typography system;
39 branded elements: catalogs, business cards, postcards, brochures, calendars, forms, price lists, packaging, branded transport, uniforms, etc.;
design of the main page of the website — responsive, modern, with infographics and a functional layout.
The brand system was developed taking into account different audience segments (B2C, B2B, international partners) and adapted for both print and digital media.