Corporate identity for the Museum of Contemporary Art

Development of a logo and corporate identity for a contemporary art museum.
The museum is located in the center of Berlin, dedicated to contemporary art and experimental creative directions. The target audience of the museum is youth, people interested in art, artists, and creative individuals.

The name "IMPULSE" acts as an emotional element that encourages creators to new ideas, techniques, and concepts. The graphic element of the logo replaces the first letter of the name; it symbolizes the beginning of development in new directions and styles in all areas of art. The accent element of the identity is a circle, which is taken from the graphic element.