Cosmetologist packaging from Israel | SMM management

1. Preliminary project analysis
A detailed analysis of the current Instagram account of the specialist has been conducted.
An analysis of the list of cosmetology services and their priority for promotion has been carried out.
An introduction to the expert and their professional experience, including training, technologies, and specialization, has been conducted.

2. Strategic marketing analysis has been conducted:
analysis of the cosmetology market in the region
analysis of key competitors and their positioning
identification of the strengths and weaknesses of competitors
determination of the competitive advantages of the specialist

Separately, segmentation of the target audience has been conducted, including:
age segments
main client requests
fears and barriers to procedures
decision-making triggers

3. Development of positioning
A unique concept of the personal brand of the cosmetologist has been created.

4. Content strategy
The content structure for Instagram has been developed.

5. Profile packaging
6. Production and visual

As a result, a non-standard SMM packaging was conducted, immediately addressing client requests and preparing the page for traffic.