Create and launch a Google AdWo advertising campaign
I had these tasks before me:
1) Analysis of competitors
2) Configuration of contextual advertising with 0
3) Execution time 5 days (4 days for the preparation of the material 1 day for the settings)
What I did:
1) With the help of the service, Serpstat conducted an analysis of the competitors, identified their weak sides and strong.He analyzed the announcements, CS( keywords), and UTP.He filed this in the document and sent it to the client.2) Written unique masks, with the help of key collector, gathered CS.Nisha is narrow, so he used additional "Keyword Planner" from Google.3) When he received all X words, added them to Excel, and started grouping by themes and by groups, he adhered to the maximum relevance.He received 6 campaigns.Divide the UCR.Requests and Rus.And also divided by goods, in the client only 3 types of goods, there was no sense to divide even more.I have a list of minus words.5) When all the keywords were shared by groups and by campaigns, he took the announcement.6) During the analysis of the competitors, the main problem was revealed, they did not use DVKS, and there were few unique texts.7) For each group I wrote 3 announcements, in headline 1 I used DVKS, if the name of the goods is long, then added to the description.8) extension, created the UCR.Russian and Russian.9) All formed in one file and sent to the client.10) The customer agreed, and I started to download to the advertising account.To create an advertising campaign from 0, it takes 5 days.I continue my collaboration with the customer.
1) Analysis of competitors
2) Configuration of contextual advertising with 0
3) Execution time 5 days (4 days for the preparation of the material 1 day for the settings)
What I did:
1) With the help of the service, Serpstat conducted an analysis of the competitors, identified their weak sides and strong.He analyzed the announcements, CS( keywords), and UTP.He filed this in the document and sent it to the client.2) Written unique masks, with the help of key collector, gathered CS.Nisha is narrow, so he used additional "Keyword Planner" from Google.3) When he received all X words, added them to Excel, and started grouping by themes and by groups, he adhered to the maximum relevance.He received 6 campaigns.Divide the UCR.Requests and Rus.And also divided by goods, in the client only 3 types of goods, there was no sense to divide even more.I have a list of minus words.5) When all the keywords were shared by groups and by campaigns, he took the announcement.6) During the analysis of the competitors, the main problem was revealed, they did not use DVKS, and there were few unique texts.7) For each group I wrote 3 announcements, in headline 1 I used DVKS, if the name of the goods is long, then added to the description.8) extension, created the UCR.Russian and Russian.9) All formed in one file and sent to the client.10) The customer agreed, and I started to download to the advertising account.To create an advertising campaign from 0, it takes 5 days.I continue my collaboration with the customer.