Creating a brand, launching a project

The launch of a project consisting of two parts - a fitness blog with free content and an online weight loss program. In the course of the project was launched a blog - the main page and 4 courses.

Under my guidance with my team created a brand, packaging, developed #positioning, produced all the video materials (untouched gathered on the project pages in social networks), developed advertising videos from the idea and scratching to the implementation in advertising campaigns, working with bloggers, developing social networks, advertising through the tizer networks #tysers, #e-mail_marketing, #complex_promoting_brand #branding #brandbook #strategy