Creating a Live Account - Working Under the Key

The customer’s request was to add account life and memorability. We started work with a marketing strategy, a concept (coordinated with the concept of "flight sushi") and a drawing plan.
The film was organized in the customer's firm colors - blue and red.

Advertising works on testing hypotheses, determining well-functioning CAs and creatives. The price of the click is reduced 4 times compared to the previous launch.