Creating a visual concept for a bookstore

The work consisted in creating a #sellerguizual. The store’s problem was that with the original visual concept it was possible to cover only 20% of the entire target audience, and accordingly sales were minimal.
Task: Create a tape that would convince the subscriber that reading is interesting, and buying printed books is a separate type of enjoyment.
The result: since the first days of the exhibition of photos from the tape collected by me, there has been a rise of subscribers. Currently there are 7 photos and there are ~200 new subscriptions.