Task: Create an atmospheric and viral video for social media that highlights the premium nature of the product and stimulates the desire to "buy and try."
What has been done:
Concept: Development of the idea of a "home Christmas ritual."
Shooting: Working with a model, building composition in daylight, macro shooting of the product's texture (shots with oil).
Editing: Dynamic cutting of shots to a trending holiday sound, overlaying graphic elements (snowflakes) and a text call to action (CTA).
Copywriting: Creation of an emotional headline that appeals to self-care.
What has been done:
Concept: Development of the idea of a "home Christmas ritual."
Shooting: Working with a model, building composition in daylight, macro shooting of the product's texture (shots with oil).
Editing: Dynamic cutting of shots to a trending holiday sound, overlaying graphic elements (snowflakes) and a text call to action (CTA).
Copywriting: Creation of an emotional headline that appeals to self-care.