Creation of a brand character

Description of completed work:
Creation of a corporate character for a facade cleaning and yard maintenance company in Denmark
Project description: A unique corporate character has been developed that matches the company's style. The main task was to create a bright, memorable image that effectively reflects the company's area of activity and can be used in various types of branding, including vehicles, clothing, and marketing materials.
Key features of the character:
* Character type: Middle-aged man, designed in the style of a cartoon hero.
* Image: Inspired by Scandinavian culture, particularly the image of Vikings. The hero is dressed in a modern uniform, adapted with thematic Viking elements.
* Equipment: The character holds a high-pressure washer, emphasizing the company's area of activity.
* Posing: Standing upright, confidently showcasing the equipment.
* Color scheme: Bright, saturated colors are used to make the character stand out and attract attention.
Application: The character is prepared for use on:
* branded vehicles in the format of Mercedes Vito;
* business cards, letterheads, banners, presentations, and corporate identity elements;
* clothing, including t-shirts, jackets, and caps;
* digital materials, such as social media covers and the future company website.
Additional elements: Variants with different backgrounds have been created for more versatile use, including a neutral background.