Creation of a landing page for an offline course

Web Design
Job 2 of 6
Task: Develop a modern landing page for an online course that clearly presents the product, builds trust, and motivates visitors to leave applications.

What has been done

– Conducted an analysis of the target audience to understand their needs, pain points, and factors influencing purchasing decisions.
– Analyzed competitors, identified their strengths and weaknesses to create a more effective page structure.
– Developed the logic and structure of the landing page, where each block sequentially leads the user to the target action.
– Wrote texts that emphasize the benefits of the product, address key objections, and enhance trust.
– Created a modern design that aligns with the brand positioning and helps convey information more effectively.
– Laid out a responsive landing page that works correctly on computers, tablets, and smartphones.
– Integrated application forms, necessary integrations, and analytics for lead collection and performance tracking.
– Conducted final testing of the page before launch to eliminate technical errors and ensure stable operation.

Result: The client received a ready landing page that professionally presents the product, builds trust in the company, and effectively converts visitors into applications.

You can view it here: https://consulting.duso.ua/formula/
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