Creation of a service website for disabled people

Objective: to create a full-fledged marketing website for AID with a clear positioning of "local-first safety & access system," a sales structure, and understandable conversion paths (application/call/messengers). The site must be accessible (a11y), fast, mobile-friendly, SEO-ready, and capable of regular updates to the Showroom section (blog/archive of posts).

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Scope of Work

1) Discovery / idea packaging
• Agreement on positioning: what it is, for whom, why local-first, what scenarios/features, what CTA.
• Preparation of the page structure and logic for "warming up" the user.
• Formation of tone of voice and key messages for sections.

Result: approved page map, list of key messages, and CTA.

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2) Visualization and design (based on the layout)

Development of design in the style of modern SaaS (dark hero + light content blocks), focusing on readability and accessibility.

Page sections according to the layout:
1. Hero: title/slogan/CTA + short request form (lead capture).
2. Why Local-First: 3–4 arguments explaining privacy and reliability.
3. How It Works: clear diagram with 4 steps.
4. Features That Matter: 6 cards of key capabilities.
5. DIY Showroom: teaser block with 3 previews and a button to go to the Showroom.
6. Built For Real Lives: three "use cases" (independent living / rentals & hostels / families).
7. Choose Your Path: packages (Audit / Install / Support) with an emphasis on value.
8. FAQ: responses to objections (internet/cloud/data/reliability/support).
9. Contact: form + communication channels, final CTA.
10. Footer: navigation, contacts, legal pages.

Result: approved UI layout (desktop + mobile), style and component kit.

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3) Website development (turnkey)
• Layout and integration of the design into a working website.
• Setting up navigation, anchors, forms, messages, redirects.
• Speed optimization (images, caching, lazy-load, minimization).
• Basic SEO preparation: title/description, OpenGraph, header structure, sitemap/robots.
• Accessibility: contrast, focus styles, aria-labels, correct names for screen readers (to avoid issues like with AID).

Result: a ready website that works in production.

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4) Showroom section (separate archive + post page)
• Creation of the Showroom page as a blog/archive: post cards, filters/pagination, readable previews.
• Single post template: video/image, content, metadata (date/week/tags).
• Link to the main: transition from the DIY Showroom block: Real Build, Real Results.

Result: a fully functional "live showroom" to demonstrate the case.

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5) Admin panel and content
• Setting up convenient content management (Showroom posts, CTA, texts, FAQ).
• Adding starter materials (minimum 3 posts/demo placeholders if content is still being prepared).
• Instructions for the owner: how to update texts/add posts/change CTA.

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6) Testing and launch
• Cross-browser testing (Chrome/Safari/Firefox), mobile.
• Checking forms, messages, submissions, anti-spam.
• Basic check of Core Web Vitals.
• Publication on the domain/hosting, final SSL settings.

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Additional options (can be connected later)
• Multilingualism.
• Analytics (GA4/Pixel) considering privacy.
• Automation of Showroom content through Google Drive import (separate plugin under separate specifications).
• CRM integration for applications.

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Final result

The client receives a fully ready AID website that:
• clearly explains the product and "why local-first,"
• leads the user to an application,
• has a "live Showroom" as proof of real work,
• is fast, accessible, SEO-ready,
• is easy to maintain and scale.