Creation of a website for GreenTech developers

We conducted an analysis of the target audience – people who are interested in installing solar panels. We have studied dozens of companies in this niche that operate in the U.S. market. We have studied the approaches of industry leaders. In addition, it took a lot of time to better understand the new US market for us. Local mentality, approach to online purchases, the way of communicating with users - what is acceptable and what is not. Several variants of lead magnets (capture forms) have been developed. As a result, we have created a structure that communicates with the user, explaining all the subtles and benefits of the solar panels that fights the user’s objections.
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