A humorous advertising concept (Spec Ad) for the brand Milka. The project demonstrates the use of AI not just for beautiful images, but for creating a full narrative with humor and drama.
Plot:
A story about a purple cow trying to stick to a strict diet in front of a mirror, gloomily chewing on a carrot during dreary days. But everything changes as soon as a bar of Milka chocolate appears — the world instantly transforms, becoming sunny and bright.
What was implemented:
Character generation (Kling AI / Runway): Creating a consistent image of the purple cow conveying emotions (from depression to delight) and realistic fur texture.
Working with the environment: Dynamic weather changes in the frame using neural networks.
Editing and Color (DaVinci Resolve): Using color correction as a storytelling tool. Transitioning from a "cold and dull" palette (diet) to a "juicy and vibrant" one (happiness with Milka).
Sound design: Contrasting sound accompaniment emphasizing the change in mood.
Plot:
A story about a purple cow trying to stick to a strict diet in front of a mirror, gloomily chewing on a carrot during dreary days. But everything changes as soon as a bar of Milka chocolate appears — the world instantly transforms, becoming sunny and bright.
What was implemented:
Character generation (Kling AI / Runway): Creating a consistent image of the purple cow conveying emotions (from depression to delight) and realistic fur texture.
Working with the environment: Dynamic weather changes in the frame using neural networks.
Editing and Color (DaVinci Resolve): Using color correction as a storytelling tool. Transitioning from a "cold and dull" palette (diet) to a "juicy and vibrant" one (happiness with Milka).
Sound design: Contrasting sound accompaniment emphasizing the change in mood.