Creative for Dark Flow X (Promotion of Grey Niches)
Niche: Services for promoting “non-traditional” projects: nutra, gambling, dating, betting
Format: Ad banner for lead generation (cold traffic)
Goal: Catch the attention of frustrated business owners and media buyers who’ve had poor experience with contractors
What was done:
– Fully custom banner design in a hard-retrofuturism style
– Copy focused on pain points (“drain your budget”, “poor quality leads”)
– Bold and vibrant visuals to stand out in the feed
– CTA: invitation to “another game” with guaranteed results
– Visual character selection as part of brand identity (recognizable tone)
Results:
– CTR in test campaign: 2.9% (cold audience, Tier-1)
– 18 leads from one banner within 36 hours
– Used in the agency’s ad funnel as an “entry-point” creative for lead magnets
Format: Ad banner for lead generation (cold traffic)
Goal: Catch the attention of frustrated business owners and media buyers who’ve had poor experience with contractors
What was done:
– Fully custom banner design in a hard-retrofuturism style
– Copy focused on pain points (“drain your budget”, “poor quality leads”)
– Bold and vibrant visuals to stand out in the feed
– CTA: invitation to “another game” with guaranteed results
– Visual character selection as part of brand identity (recognizable tone)
Results:
– CTR in test campaign: 2.9% (cold audience, Tier-1)
– 18 leads from one banner within 36 hours
– Used in the agency’s ad funnel as an “entry-point” creative for lead magnets
Schaumburg 
Available for hire