For this project, I was provided with several photos of a dress in an ethnic style. My task was to show both the overall shape of the dress and the decorative elements on the fabric within one #creative, while also emphasizing an attractive discount. I chose warm natural colors that harmoniously blend with the brand's style, as the clothing in the store is mainly presented in pastel, natural shades. The design of the creative for #targeting is done in a calm palette that conveys the atmosphere of coziness, femininity, and authenticity of the brand.