CRISP project logobook

Logo for a guitar school aimed at millennials. The concept combines vintage 90s and modern minimalism.

Logo: The silhouette of a pick creates an instant association with guitar culture.

Stylistics: The typewriter font and vintage colors reference the era of grunge and analog sound.

Versatility: The design looks organic on merchandise (tote bags, uniforms) and as a watermark on social media.

Result: A stylish brand with recognizable "DNA" that conveys the aesthetics of garage rock.