The task of the project: to interest the user to order a program of individual training.
The Decision:
The image motivates the viewer to get out of the comfort zone and make his first step towards the goal.
• colour solution (red with brown shades characterize the call to action, nobleness and seriousness of intentions)
• Offer design, which offers to start right now, causes the user a desire to act
• Minimalism and the absence of extra details focuses the user on the main goal - "Order the program", the button - the main element of the entire site
The Decision:
The image motivates the viewer to get out of the comfort zone and make his first step towards the goal.
• colour solution (red with brown shades characterize the call to action, nobleness and seriousness of intentions)
• Offer design, which offers to start right now, causes the user a desire to act
• Minimalism and the absence of extra details focuses the user on the main goal - "Order the program", the button - the main element of the entire site