CTR-Focused SEO for High-Intent Search Queries

Core tasks completed:
- Identified high-intent and brand-adjacent queries with strong click potential
- Cleaned query-to-page mismatches where traffic was leaking to non-target URLs
- Optimized priority landing pages for specific search intent rather than broad coverage
- Reworked titles and descriptions to maximize CTR in mid-position rankings
- Reduced internal competition between similar pages
- Improved content clarity and focus to better match user expectations

The site achieved a strong click-through rate, consistent click growth from targeted queries, and improved control over which pages attract organic traffic.