Custom Dental WordPress Site: From Design to Telegram API

Development of a high-performance custom website for a dental clinic, combining WordPress flexibility with "vanilla" code speed. Built on a proprietary Starter Theme without heavy page builders, achieving peak performance metrics.

Key Features & Functionality:

Custom WordPress Development: No pre-made templates. A unique theme was built from scratch using Custom Post Types (Pods) for seamless management of doctors and services via the admin panel.

Telegram API Integration: Advanced form processing via WordPress AJAX. Lead data (consultations and doctor appointments) is instantly delivered to the clinic's Telegram channel.

Dynamic Content: "Before/After" galleries, testimonials, and FAQs are powered by custom fields, allowing the client to update their portfolio independently.

Performance & Core Web Vitals: Despite the CMS, the site stays in the Google PageSpeed "Green Zone". Features include automatic WebP conversion via Gulp and asset minification.

SEO & Clean Code: Semantic BEM-based markup, microdata, and W3C validation. Optimized heading hierarchy and breadcrumbs for superior indexing.

Security: Integrated HoneyPot spam protection and essential WordPress hardening (brute-force protection, system path hiding).

Tech Stack: WordPress (Custom Theme), PHP, HTML5, SCSS (BEM), JavaScript (ES6+), Gulp, MySQL.

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