Custom development on clean code and local SEO promotion

Lemgres.de — a business in the highly competitive German market, specializing in the manufacturing and installation of aluminum coverings for terraces (Terrassenüberdachung). The project required the development of a fast, premium website capable of converting German users, as well as deep search engine optimization to rank in the top of Google for local queries.

Tasks:

Completely abandon builders and plugins, creating a unique interface with clean code and high rendering speed for PageSpeed Insights.

Implement a comprehensive local SEO strategy for the German region, considering modern Google algorithms (E-E-A-T).

Set up seamless lead generation and corporate email for the business.

What was done (Technical part and SEO):

Custom Frontend (clean code): The entire site was implemented exclusively using HTML5, CSS3, and vanilla JS without heavy frameworks. A responsive mobile accordion menu was created, feedback forms were integrated, and a smooth header appearance effect was implemented immediately after the background video finished.

Local SEO and geo-optimization: To maximize coverage of target regions in Germany, a static XML sitemap was developed and implemented, containing geo-tagged images in WebP format. The sitemap was integrated into the robots.txt file, significantly speeding up the indexing of local pages.

Optimization for E-E-A-T factors: The correct URL structure was designed for the German-speaking segment. Author blocks for expert articles were set up for the company founder (Sergiy Melnyk), thoughtful internal linking was implemented, and external links to authoritative thematic sources were added to confirm the site's trustworthiness in the eyes of Google.

Automation and SMTP setup: A logic for processing applications was developed: data from forms is instantly and simultaneously sent to the owner's Telegram channel and to Google Sheets for convenient client management. Technical verification of the domain was conducted for flawless delivery of corporate email through SMTP gateways (Zoho Mail and Brevo).

Results:

Thanks to clean code and resource optimization, the site received maximum scores in PageSpeed Insights.

A comprehensive approach to local SEO allowed the site to successfully achieve high positions in the Google Germany search results in its target region.

The client received a reliable and fast lead generation system, fully protected from failures in message or email delivery.