CUSTOM
This project is a website redesign for a tattoo and piercing studio based in Destin, Florida.
The design of the existing site looks outdated, not very user-friendly, has low-quality photos and lacks some important information for customers (for example, an indicative price list). Therefore, the goal of the project was to create a modern and user-friendly design that could attract potential customers.
The target audience is young and middle-aged people who are interested in tattoos or piercings as a way of self-expression, and also have an aesthetic or symbolic meaning for them.
Before starting the redesign, research and analysis of competitors was carried out. It helped to understand which successful solutions can be used for our project. Also, after studying social networks and customer reviews of the tattoo studio, 3 User Personas and a Customer Journey Map were compiled.
The design of the existing site looks outdated, not very user-friendly, has low-quality photos and lacks some important information for customers (for example, an indicative price list). Therefore, the goal of the project was to create a modern and user-friendly design that could attract potential customers.
The target audience is young and middle-aged people who are interested in tattoos or piercings as a way of self-expression, and also have an aesthetic or symbolic meaning for them.
Before starting the redesign, research and analysis of competitors was carried out. It helped to understand which successful solutions can be used for our project. Also, after studying social networks and customer reviews of the tattoo studio, 3 User Personas and a Customer Journey Map were compiled.