Customer journey map for cosmetics store website

**Awareness**
The customer realizes they need cosmetics — for example, they've run out of cream or want to try a new product. They learn about the store through ads, social media, influencers, or recommendations.

**Consideration**
The customer searches for information: compares brands, reads reviews, visits the store’s website or social media pages. Key factors include price, ingredients, brand popularity, and customer feedback.

**Purchase**
The customer makes a purchase online or in-store. It's important that the website is user-friendly, the checkout process is quick, and payment is simple. In physical stores, sales consultant advice plays a key role.

**Usage**
The customer uses the product. If the result is positive, their satisfaction and trust in the brand/store increases.

**Loyalty**
A good experience encourages repeat purchases. Loyalty programs, bonuses, and personalized recommendations help strengthen customer retention.

**Advocacy**
A satisfied customer shares reviews, tells friends, posts stories, and may become a brand ambassador.