Case: DanubeCrew — content system for the sailors' community
DanubeCrew is a digital strategy for a Facebook community that unites Ukrainian sailors, mechanics, and newcomers working on the Danube.
As part of the project:
• Developed a content strategy with sections, style, and posting frequency
• Built a communication system: Facebook + Telegram + email
• Created a format for a weekly email newsletter with news and job vacancies
• Designed a landing page with job cards and sections about the community
• Prepared advertising layouts, logo, icons in a unified style
• Created complete PDF documentation
The project was assembled from scratch using tools: Notion, Figma, SendPulse, and Framer without code and external designers.
Goal: to transform a chaotic Facebook group into a full-fledged digital product that works, informs, and scales.
DanubeCrew is a digital strategy for a Facebook community that unites Ukrainian sailors, mechanics, and newcomers working on the Danube.
As part of the project:
• Developed a content strategy with sections, style, and posting frequency
• Built a communication system: Facebook + Telegram + email
• Created a format for a weekly email newsletter with news and job vacancies
• Designed a landing page with job cards and sections about the community
• Prepared advertising layouts, logo, icons in a unified style
• Created complete PDF documentation
The project was assembled from scratch using tools: Notion, Figma, SendPulse, and Framer without code and external designers.
Goal: to transform a chaotic Facebook group into a full-fledged digital product that works, informs, and scales.