Decor store (website redesign)

Redesigning the website for a decor store is the process of improving the appearance, functionality, and user experience of the web resource that sells interior items. The main stages of work:

1. Research and Analysis
Analysis of the current website: UX audit, identifying weaknesses.
Competitor analysis: studying market solutions, identifying trends.
Understanding the target audience: creating user personas, analyzing behavioral scenarios.

2. Visual Concept
Moodboard: a collection of references, color palette, typography.
Wireframes: low-fidelity layouts to work out the logic.
UI design: creating an attractive interface considering brand identity.

3. Prototyping
Interactive prototypes to test hypotheses.
Usability testing: gathering feedback from potential users.

4. Finalization and Handoff
Preparing layouts for developers (Figma).
Collaboration with developers during implementation.

Main goals of the redesign:

Improving UX for easier product search and purchase.
Creating an aesthetically pleasing interface that reflects the store's style.