Deep Etsy audit of the CNC Production Shop store

I conducted a comprehensive audit of the Etsy store with 24 slides, covering all key aspects of store performance and growth opportunities.

What was analyzed:

- Store appearance and structure: bio, announcements, FAQ, brand story, logo, banner, policies, team, overall concept.
- Functionality and settings: custom orders, gift wrapping, promotions, daily discounts, wholesale, free shipping.
- Listings: SEO (titles, tags, descriptions), photos, videos, infographics, alt-text.
- Marketing and growth: product bundles, redesigns, upsells, feedback collection strategies, Pinterest and social media integration, customer service.
- Advertising and competitors: effectiveness of Etsy Ads, top competitors with sales data.
- Statistics and metrics: overall statistics for 30 days and by listings, visits, conversion, Star Seller status.
- Pricing and strategy: price analysis.
- Top changes with maximum impact.

Result:

- Practical recommendations and a clear roadmap for quick improvements and long-term growth were provided. The client received a visually structured presentation that allows for immediate implementation of changes and measurable results.

Tools used: Google Slides, Etsy Stats, SEO and marketing research, eRank PRO.

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