Deep website audit: SEO, structure, and marketing strategy

Not every project starts with writing texts. Sometimes a business needs an independent view of the website even before any work begins.

In this project, the client sought consultation on the development of a service website. The main goal was to assess the current state of the resource, identify weaknesses, and obtain practical recommendations regarding SEO, structure, and further development.

What was done

• A comprehensive website audit was conducted;

• The structure of pages and navigation logic were analyzed;

• Recommendations for SEO optimization were provided;

• The principles of building headings, content structure, and technical optimization were explained;

• A step-by-step plan for further work on the website's development was prepared.

Consultation Features

The consultation was not limited to general recommendations. The client received detailed explanations regarding the technical aspects of SEO, prioritization of tasks, cost assessment of various types of optimization, and practical recommendations that could be immediately used during the project's development.

This format allows for avoiding typical mistakes even before work begins, properly allocating the budget, and building a clear promotion strategy.

Result

After the consultation, the client gained a clear understanding of the next steps, a step-by-step plan for the website's development, and gave the highest rating across all collaboration criteria.

Such consultations are especially useful for companies that want to make marketing decisions based on analysis rather than assumptions.