DentaPro Custom Shopify Store
A case study of developing an online store on Shopify for the Australian company DentaPro, which specializes in distributing premium dental equipment.
Main tasks and implemented solutions: Business goal: To create a clean, technological B2B interface that separates the audience into retail orders for equipment ("Shop Equipment") and lead generation for comprehensive "turnkey" office design ("Book a Demo").
UX/UI and design: The interface is executed in a medical style of premium minimalism. A deep navy blue color emphasizes the brand's expertise, while contrasting turquoise accents focus attention on conversion buttons.
Results: A premium digital facade for the brand has been created, enhancing loyalty among the professional segment of clinics. The number of leads for large invoices has increased due to clear traffic segmentation on the first screen. Optimized code has allowed Google PageSpeed Insights metrics to reach the green zone (90+).
#shopify #ecommerce #webdesign #b2b #development #uxui #portfolio
Main tasks and implemented solutions: Business goal: To create a clean, technological B2B interface that separates the audience into retail orders for equipment ("Shop Equipment") and lead generation for comprehensive "turnkey" office design ("Book a Demo").
UX/UI and design: The interface is executed in a medical style of premium minimalism. A deep navy blue color emphasizes the brand's expertise, while contrasting turquoise accents focus attention on conversion buttons.
Results: A premium digital facade for the brand has been created, enhancing loyalty among the professional segment of clinics. The number of leads for large invoices has increased due to clear traffic segmentation on the first screen. Optimized code has allowed Google PageSpeed Insights metrics to reach the green zone (90+).
#shopify #ecommerce #webdesign #b2b #development #uxui #portfolio