Description of the product card for Premium segment cosmetics
How we did #web-copywriting for #cosmetics #E-commerce
Analyzed the product page on the official brand website
Studied the ingredients (15) and their effects
Identified a feature that distinguishes the product from others (10 times increase in the concentration of the brand's legendary component Aura Leaf extract) and included it in the description as a USP
Created a hook-problem and inserted it into the description.
Analyzed and highlighted the main benefits for the customer
Adapted the translation for the Ukrainian client
Part of the benefits (dual-phase serum, 15 components, next-generation plant active) was recorded in the "How it works" section
Analyzed the product page on the official brand website
Studied the ingredients (15) and their effects
Identified a feature that distinguishes the product from others (10 times increase in the concentration of the brand's legendary component Aura Leaf extract) and included it in the description as a USP
Created a hook-problem and inserted it into the description.
Analyzed and highlighted the main benefits for the customer
Adapted the translation for the Ukrainian client
Part of the benefits (dual-phase serum, 15 components, next-generation plant active) was recorded in the "How it works" section
Nadvornaya 
Available for hire
Offer work