Design of an advertising banner for a billboard + AI visualization placement

The client approached me with a request to develop an advertising banner for a billboard that is placed by the road near the store.

My task is to create a creative design for the banner, specifically adapted for the format of outdoor advertising: it should be noticeable, readable from a distance, and attract the attention of drivers and pedestrians.

Additionally, with the help of AI, I created a visualization of how the banner will look in a real environment — on the billboard by the road. This allowed the client to see the final result in advance before printing.

During the work process:
• development of a creative layout for the banner;
• selection of colors, composition, and accents for outdoor advertising;
• AI visualization of the banner placement in real space.