Design of an advertising banner for a beauty course (Prague)
Development of an attractive and informative advertising creative for social media (Instagram/Facebook). The goal is to announce the course "Hair Reconstruction" in Prague, attract potential students, and encourage them to take action.
What has been done:
• Visual concept: Creation of a modern, elegant design in warm coffee and deep black tones, associated with premium service and care.
• Content work: Structuring information using checkbox icons for better readability of the course benefits (certificate, potential income, demand).
• Collaging: Harmonious combination of photos of the work process and the final result (before/after), creating trust in the client.
• Emphasis on Call-to-Action: Creation of a noticeable button with a call to action ("Type the word WANT"), which increases the ad's conversion.
• Adaptation to location: Clear highlighting of the city (PRAGUE) and the dates of the event for the target audience.
What has been done:
• Visual concept: Creation of a modern, elegant design in warm coffee and deep black tones, associated with premium service and care.
• Content work: Structuring information using checkbox icons for better readability of the course benefits (certificate, potential income, demand).
• Collaging: Harmonious combination of photos of the work process and the final result (before/after), creating trust in the client.
• Emphasis on Call-to-Action: Creation of a noticeable button with a call to action ("Type the word WANT"), which increases the ad's conversion.
• Adaptation to location: Clear highlighting of the city (PRAGUE) and the dates of the event for the target audience.