Design for a confectionery shop

For this project, I developed a complete brand identity for a cozy and modern confectionery shop that combines craftsmanship with sweetness. The concept centered around warmth, joy, and handmade quality — expressed through a unique mascot character, soft yet vibrant color palette, and friendly typography that reflects the playful spirit of the brand. I created the brand guidelines, defined the visual language, and designed digital assets for social media and packaging, ensuring consistency across all touchpoints. The result is a brand that feels inviting, joyful, and memorable, perfectly capturing the magic of artisanal sweets. #brandbook #logotype #GraphicDesign