Design of interior city light and outdoor advertising for a flower shop

A project for the development of an aesthetic and atmospheric advertising poster for the floral space Glow Flowers, created to attract the attention of the urban audience through refined visual imagery. The main idea of the layout lies in the combination of natural tenderness and modern typographic trends, allowing the brand to stand out against the backdrop of standard bright advertising. The color palette is based on a deep muted olive background that harmonizes perfectly with the pastel pink shades of the realistic image of the amaryllis. A feature of the composition is the bold and stylish layering of elements: a large display headline partially overlaps with a flower, adding volume, depth, and a magazine-like gloss to the poster. The concise offer "Your perfect bouquet is here," set in an elegant font with a delicate italic accent, is easily readable while in motion, and the clearly indicated location address completes the informational structure of the layout. The visualization of the project in a real urban environment on a city light mockup demonstrates how organically the design interacts with its surroundings, maintaining its premium quality and aesthetic appeal.