Design of a landing page for a kayak tour

A modern and visually appealing landing page for kayaking tours has been developed, focusing on emotions, active recreation, and convenient booking.

During the work process:

the structure of the landing page and the logic of the user journey have been carefully thought out

an adaptive UI/UX design for desktop and mobile has been created

a color palette associated with water, nature, and movement has been selected

accent CTA buttons have been used to increase conversion

blocks with descriptions of the route, advantages, gallery, and reviews have been designed

The landing page is aimed at attracting customers, increasing trust, and encouraging quick booking of the tour.