Design of letters for e-mail displays and optimization

The goal of the project was to create a series of emails for electronic dissemination with the aim of attracting new customers and keeping the existing.In addition, we wanted to increase brand awareness and increase loyalty to our company.Before the start of the work, we conducted a competitor analysis, studied the best practices and trends in the field of electronic discovery, and also identified the key metrics of the project’s success.To create letters we used special email marketing services that enable you to create and dispatch letters according to the requirements of the email client specification.We also developed a unique design of letters that reflects the style and image of our company.During the project, we conducted A/B testing of various letters elements, such as headlines, texts, images, links and buttons, to determine the most effective options.After launching the discount we tracked its results, tracking the opening and clicks on the link, as well as the general conversion.We conducted regular analyses and adjustments to improve their efficiency and improve the project success metrics.As a result of the project, we received a series of effective letters that contributed to increasing sales and increasing customer loyalty to our company.