Design of packaging for pet food "LASTY"

Concept of packaging design for the pet food brand "LASTY". The work uses a warm cream-burgundy color palette, floral elements, and friendly images of a cat and dog, emphasizing care for pets.

The main goal was to create a recognizable and emotional design that associates with quality, love, and health for pets. The design features a custom composition with the logo, decorative graphics, and informational blocks that form a cohesive brand image.

Completed:
• design of the front and side of the packaging;
• development of the logo and visual identity;
• selection of the color palette;
• creation of a presentation mockup of the product.