Design of Posters for Lyon
As the Lion company is concerned about the continuous professional growth of its employees, it has emerged the need to develop the design of two types of posters – with stock offers for customers and motivating for the company’s staff. When choosing the key image for the corporate poster, they pulled away from the game of the words worker and Walker (Texas Ranger), so they used the stylized image of Chuck Norris. A fairly non-standard approach allowed to show the rigidity of the corporate game and add the humor of the project.