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The client:
The company “Gina”
The project:
Design of the logo
The Services:
The online shop of underwear.The target audience is aimed at men and women 20-40 years old.The task:
The logo must be short and readable so that it can be placed on a small stock on the clothes.The Decision:
In order for the customer to identify with a clear vision of the logo, I suggested to describe their brand in the form of a picture or a character.This allowed through the target audience to understand who the image of the logo should be according to the characteristics.People will be able to easily recognize it, distinguish it among others and remember it.The portrait of an ideal customer is an adult and successful woman, but sometimes under this brand must come out the male line of the underwear.Therefore, a logo with a universal design was developed.It includes notes of nobility and subtility.Each smooth font line on the logo emphasizes the depths of the human body.Black was chosen as the main color, as it symbolizes mystery, fineness, uniqueity and nobleness.
Work details
Added 6 February 2017
119 views
Freelancer
Irina Prokopchuk
Ukraine Kyiv
No reviews

Available for hire Available for hire
On the service 9 years