Design of the mobile application for the café "Crema & Co." — UI/UX and
Job Description:
The goal of the project is to create a stylish and functional interface for ordering coffee and pastries online. The main task was to combine the aesthetics of a cozy café with the convenience of a modern mobile service.
What was implemented in the project:
Visual Concept: A "warm" color palette (shades of beige and coffee) was used, creating the right mood for the customer even before the first sip of coffee.
Thoughtful UX: The journey from selecting a drink to payment takes minimal time. A convenient option for choosing the pickup time ("as soon as possible" or at a specific time) has been implemented.
Sales Stimulus (Upselling): A "Combo Set" block (coffee + croissant) has been developed, motivating customers to increase the average order value.
Loyalty System (Retention): A profile screen with a progress bar "Crema Rewards" has been created, where the customer can see their path to a free croissant. This is an effective tool for bringing back customers.
Technical Excellence: The layout is fully developed in Figma using Auto Layout and components, allowing for easy adaptation to any screen sizes.
Here’s how the app works https://www.figma.com/proto/JvwNKKleLwjn2zn7eAXRSh/Untitled?node-id=3-10&t=LGJYhviY20IfHKZ9-0&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=3%3A2
The goal of the project is to create a stylish and functional interface for ordering coffee and pastries online. The main task was to combine the aesthetics of a cozy café with the convenience of a modern mobile service.
What was implemented in the project:
Visual Concept: A "warm" color palette (shades of beige and coffee) was used, creating the right mood for the customer even before the first sip of coffee.
Thoughtful UX: The journey from selecting a drink to payment takes minimal time. A convenient option for choosing the pickup time ("as soon as possible" or at a specific time) has been implemented.
Sales Stimulus (Upselling): A "Combo Set" block (coffee + croissant) has been developed, motivating customers to increase the average order value.
Loyalty System (Retention): A profile screen with a progress bar "Crema Rewards" has been created, where the customer can see their path to a free croissant. This is an effective tool for bringing back customers.
Technical Excellence: The layout is fully developed in Figma using Auto Layout and components, allowing for easy adaptation to any screen sizes.
Here’s how the app works https://www.figma.com/proto/JvwNKKleLwjn2zn7eAXRSh/Untitled?node-id=3-10&t=LGJYhviY20IfHKZ9-0&scaling=scale-down&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=3%3A2