Development of advertising creatives

Client's task
Create a series of advertising creatives for Google Ads aimed at increasing traffic to the online store and promoting various product categories.

Main requirements:
— quickly grab attention
— clearly convey the value of the products
— stimulate clicks

My solution
I developed a series of visually contrasting creatives with a clear hierarchy of text, focus on the product, and an understandable CTA.
Each creative is targeted at a specific user scenario: new arrivals, bestsellers, and great deals without overpaying.

The creatives were developed taking into account the requirements of Google Ads and user behavior in advertising.