Development and comprehensive optimization of the online store Just Tennis
Online Stores & E-commerce
Just Tennis — a modern, aesthetic, and highly functional online store created for the retail sale of professional tennis equipment, accessories, and clothing. The project design is executed in branded warm sports tones that are associated with the clay surface of the courts (Roland Garros) and the energy of professional tennis.
As part of the case implementation, the following works were completed:
PC version developed: A full desktop version of the site was created, optimized for maximum comfort in browsing the catalog and placing orders on any PCs and laptops.
Logo created: A unique text-graphic brand logo was developed, conveying the dynamics of the game, the character of tennis, and easily memorable for customers.
Design and functionality down to the details: Each interface block — from interactive banners on the homepage to detailed product cards and informative carts — is thoughtfully designed according to modern usability standards (UI/UX).
Convenient navigation and filters: An intuitive structure for a large product catalog with an extended filtering system by price, brands (Babolat, Wilson, Head, etc.), categories, and technical parameters of rackets has been implemented.
Foundation laid for SEO promotion: Basic internal optimization of the site was conducted, a proper SEO structure of categories was formed, human-readable URLs (SEO-friendly), meta tags were set up, loading speed was optimized, and overall platform adaptability for future search promotion was ensured.
Project creation date: 2015.
#online_store #website_design #UI_UX_design #ecommerce #logo #web_development #SEO_optimization #tennis #professional_tennis #sports_store
As part of the case implementation, the following works were completed:
PC version developed: A full desktop version of the site was created, optimized for maximum comfort in browsing the catalog and placing orders on any PCs and laptops.
Logo created: A unique text-graphic brand logo was developed, conveying the dynamics of the game, the character of tennis, and easily memorable for customers.
Design and functionality down to the details: Each interface block — from interactive banners on the homepage to detailed product cards and informative carts — is thoughtfully designed according to modern usability standards (UI/UX).
Convenient navigation and filters: An intuitive structure for a large product catalog with an extended filtering system by price, brands (Babolat, Wilson, Head, etc.), categories, and technical parameters of rackets has been implemented.
Foundation laid for SEO promotion: Basic internal optimization of the site was conducted, a proper SEO structure of categories was formed, human-readable URLs (SEO-friendly), meta tags were set up, loading speed was optimized, and overall platform adaptability for future search promotion was ensured.
Project creation date: 2015.
#online_store #website_design #UI_UX_design #ecommerce #logo #web_development #SEO_optimization #tennis #professional_tennis #sports_store