Development and promotion of the online store on Prom.ua le-mon.shop

Within the project, a complete cycle of launching an eCommerce business on the Prom.ua platform was implemented — from brand creation to attracting the first sales through Google Ads.

The project addressed the client's "turnkey" task: quick market entry, positioning formation, and a stable flow of applications.

What was done:

1. Branding and Positioning

development of the store name;
formation of style and color palette;
creation of a logo considering the niche (clothing) and competitive environment.

2. Store Development on Prom.ua

creation and setup of the store;
connection of a custom domain;
designing the product catalog;
optimization of page structure for conversion.

3. Analytics

connection of Google Analytics / basic tracking tools;
setup of key events and behavioral metrics;
preparation of the foundation for further optimization.

4. Advertising Launch (Google Ads)

collection of semantics and campaign structure;
creation of ads for product categories;
launch of search campaigns;
initial optimization for CPA / applications.

5. Optimization and Scaling

regular optimization of advertising campaigns;
improvement of CTR and conversion;
scaling of effective product groups;
recommendations for store development.

Result:
a fully operational online store with a ready sales structure launched;
a stable traffic channel set up through Google Ads;
first orders received and a base for scaling;
a system formed that can be further developed without rebuilding from scratch.