Development of a brand hero for the holiday decor store
Developed a brand hero for the Alladin festive decor store.
The task was to create a unique character that would become the "face of the brand" and could be used in various visual media — from social networks to packaging.
The hero had to be friendly, recognizable, expressive — someone who evokes emotional contact and conveys the brand's mood. I worked on the style, facial expressions, body shape, details (for example, eyes, hands, distinctive smile).
In the final — a ready illustration of the hero in the main pose and several emotional variations (joy, surprise, greeting, etc.).
Formats prepared for web, print, stickers, and banners.
#characters #characterdesign #brand #branding #identity #brandhero
The task was to create a unique character that would become the "face of the brand" and could be used in various visual media — from social networks to packaging.
The hero had to be friendly, recognizable, expressive — someone who evokes emotional contact and conveys the brand's mood. I worked on the style, facial expressions, body shape, details (for example, eyes, hands, distinctive smile).
In the final — a ready illustration of the hero in the main pose and several emotional variations (joy, surprise, greeting, etc.).
Formats prepared for web, print, stickers, and banners.
#characters #characterdesign #brand #branding #identity #brandhero