Development of brand identity for the pastry shop Princess Cake.

Development of brand identity for the confectionery Princess Cake. The project includes the creation of a logo, business card design, advertising banner, social media design, branded packaging, and a set of thematic icons. The brand concept is built around the atmosphere of celebration, tenderness, and premium quality of artisanal desserts. The design features pastel pink shades, golden accents, and refined decorative elements that create an elegant and recognizable brand image.