Development of conceptual branding for the organization "ANASTASIS"

The development was based on:

Unique color palette: The use of deep gasoline and turquoise shades (as symbols of beginnings and harmony) combined with warm burgundy and raspberry accents (symbols of structure and life energy).

Deep symbolism: A shift from abstract geometry to more understandable, "kind" forms that evoke associations with protection and care.

Premium presentation: Placement on dark, textured backgrounds (warm wood, matte anthracite) to create an effect of elitism and trust.

Final set:

We developed three complete, distinct concepts:

"Gasoline Amulet 2.0": Abstract caring hands in the shape of a bowl — a symbol of unconditional support.

"Turquoise Branch of Unity": A clearly readable branch of rebirth surrounded by protective lines — a symbol of growth in the community.

"New Vision of the Shield": A classic coat of arms with soft geometry and a symbol of a protective knot in the center — a symbol of traditions and safety.

Flexibility of the solution:

At the client's request, I am ready to conduct a full customization of the chosen option:

Fonts: Changing the typeface (from delicate Serif to modern Sans-serif) to match the organization's tone.

Elements: Changing geometry, proportions, or adding descriptors (subheadings).

Colors: Fine-tuning the palette to meet the specific needs of the brand.