Development of confectionery packaging design and layout for the brand

A project for the development of branded packaging for premium segment confectionery products of Sweet Haven, specifically for the "Lemon & Blue" cake line. The main task was to create an aesthetic, functional, and informative box that immediately evokes appetite and conveys high product quality. The visual solution is based on the contrast of a deep, noble dark blue background and a bright food image of the dessert with blueberries and citrus accents. Within the project, a complete structural layout of the cardboard box was developed, featuring a convenient handle and a shaped cutout that allows for an assessment of the product's appearance. The text areas on the side and back panels of the packaging have been elaborately designed: a block with technical information, ingredients, shelf life, and nutritional value has been integrated, structured using refined serif typography that harmoniously complements the handwritten style of the main logo. Thanks to the balanced use of free space and a premium color palette, the packaging looks elegant, stylishly stands out on the shelf, and emphasizes the exclusivity of the product.