Development of corporate identity and mascot for a cryptocurrency service

Created a comprehensive visual identity for the cryptocurrency service Jambo Exchange.

Within the project, the following was developed:
— a brand mascot character with a set of emotions and poses
— logo and visual system of the brand
— color palette and graphic elements
— Instagram feed design and templates for social media
— profile design and content system for communication with the audience
— branded icons, patterns, and auxiliary graphic elements
— presentation mockups for demonstrating the identity

The main task was to create a recognizable, modern, and friendly brand image that stands out among competitors in the fields of cryptocurrency, fintech, and digital financial services.