Development of identity and promotional materials for the event

The goal was to develop a unique visual identity and promotional materials for the “Market on Shkilnoye” event. The event included a market (fair), lectures, workshops, street food, a garage market and a chill zone.

Bright, dynamic graphics with a color palette associated with youth, creativity and a summer atmosphere. Illustrative elements convey a festive atmosphere.
Promotional materials: posters and creatives for social networks, designed to convey the spirit of the event and additional advertising. The use of real photos from last year’s event made the posters more lively, which better attracts the attention of the target audience. The result was a successful visual design of the event, which increased audience engagement and helped create a positive image of the event. The graphic solution was adapted for online and offline channels.
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